MTN launches innovative campaign to bolster cashless payments, merchant-to-merchant payments

MTN MoMo has launched the “Zimba Business with MoMo” campaign, a strategic initiative designed to empower small and medium-sized enterprises (SMEs) across Uganda. The campaign aims to reposition MTN MoMo as a trusted business partner and solutions provider, moving beyond traditional payment processing.

“We understand the pivotal role SMEs play in our economy. With this campaign, we are committed to supporting these businesses by offering tailored financial solutions that address their unique challenges,” said Jemima Kariuki, Chief Product Officer at MTN MoMo.

The campaign highlights four main features tailored to meet the diverse needs of business owners: Get Paid, Make Payments, Get Loans, and Make Money. These features enable businesses to receive payments, make payments to suppliers, access loans, and earn additional revenue through MoMo transactions.

“By positioning MTN MoMo as a reliable and flexible business partner, we aim to enable business growth and financial inclusion for all,” Kariuki added.

The campaign launched with a katogo breakfast meet-up at Nakawa Market, where representatives of the trader community were introduced to MoMo for Business services. Regional meetings will be held throughout the country, with updates available on MTN MoMo’s social media channels.

Business owners can seamlessly receive payments to their MoMo wallets, make payments to suppliers, access loans, and earn additional revenue through MoMo transactions. “We are committed to supporting these businesses by providing comprehensive financial solutions,” Kariuki said.