The launch of the promotion recently. PHOTO/COURTESY

As payments get digitised worldwide, Club Pilsner has introduced the Club Beat Coin, coined from a popular cryptocurrency called Bitcoin.

Cryptocurrencies are a new asset class with a volatility and global availability that excites the investment community. Cryptocurrencies work as a medium of exchange and markets are being shaken by coins such as Dogecoin and Lite coin.

The coin is a unique disruptive promo which steers away from the monotonous ‘scratch and win’ or ‘check under the crown’ approach.

David Valencia, the Nile Breweries Limited (NBL) managing director said, “Club is all about being an enabler for people to be the best version of themselves without any hindrances; not even during Covid-19/lockdown,” he said.

The campaign will run for three months.

Beat coin is going to be the currency on the beer market in Uganda for the duration of the campaign.  

The promotion shall be conducted through the participating Nile Breweries customers or bars, herein referred to as the ‘Outlet.

Participants must be above the age of 18 years. 5. By entering the Competition, all participants and winners agree to be bound by these rules, which will be interpreted by the Organizers, whose decision regarding any dispute tell be final and binding. The Organizers reserve the right to amend, modify, postpone or cancel the promotion, change prizes and rules without notice during the Promotion for any reason they deem necessary.

Nile Breweries managers at the launch

Throughout the eligible Promotion period, all Participants stand a chance to be rewarded with a UGX 300-Shilling discount on Club Pilsner 500m1.

7To participate, Participants must purchase Club Pilsner 500m1 at a participating outlet during the applicable promotion periods and check the crown under-liner. The crown under-liner will display the following: • EITHER UGX 300-Shilling on the crown underliner. This can be redeemed immediately at any of the participating outlets for a UGX 300-Shilling discount on their next purchase of Club Pilsener 500m1

• OR ‘BAMBI’ on the crown underliner. This equates to “No Discount” or “Try Again:. at which point the Participant can choose to purchase another Club for a chance to get a discount.

The UGX 300-shilling discount is instantly redeemable at participating outlets OR can be accumulated for future use within the applicable campaign periods. Participants are responsible for ensuring that they have redeemed their crowns at these participating outlets and will not hold the Organizer or the Outlet liable for any accumulated crowns that have not been redeemed during the eligible promotion period.