Overview:
The activation, held on Thursday, marks the campaign's expansion beyond Kampala and Jinja, where it was launched earlier, with Hoima expected to host the next regional engagement.
LIRA. MTN Uganda has taken its Kamata Christmas promotion to Lira City, extending a nationwide festive campaign offering customers a chance to win prizes worth billions of shillings.
The activation, held on Thursday, marks the campaign’s expansion beyond Kampala and Jinja, where it was launched earlier, with Hoima expected to host the next regional engagement.
The promotion features a range of prizes, including Toyota Probox vehicles, tuk-tuks, a year’s rent, Kabode smartphones, 5G routers, shopping vouchers, Mobile Money (MoMo) rewards and airtime.
Through regional activations, MTN seeks to bring the promotion closer to customers outside Kampala while encouraging wider participation through entertainment, customer engagement and information on how to enter the draws.
The campaign builds on the company’s Free Your Fire platform, which encourages people to pursue their ambitions and unlock their potential. Kamata Christmas extends the initiative by offering customers opportunities to win rewards through their everyday use of MTN services.
Ms Gloria Timaku, a customer service centre adviser at MTN Uganda’s Lira City branch, said the company wants customers across the country to share in the festive rewards.
“The festive season is a special time for families and communities to come together, celebrate and share memorable moments. At MTN, we want to make those moments even more rewarding for our customers,” she said.
She added that the regional activations were intended to give more Ugandans an opportunity to participate in the promotion and win prizes that could make a difference in their lives.
The campaign will continue through regional activations, digital engagements, radio and television discussions, prize draws and announcements of winners.
Customers can participate by purchasing qualifying bundles on their MTN lines. They can dial 1002# and follow the prompts to load a bundle. Each qualifying purchase earns them an opportunity to enter the promotion and win.
After Lira, MTN plans to take the campaign to Hoima as it steps up customer engagements ahead of Christmas.
The promotion is part of the telecom company’s festive season customer reward initiatives, targeting subscribers across the country.