Overview:
MTN Mobile Money Uganda expands its "21 Days of Y'ello Care" to Luwero, championing digital agribusiness and enhanced health access for rural communities.
LUWERO, UGANDA – MTN Mobile Money Uganda Ltd. on Thursday expanded its 2025 “21 Days of Y’ello Care” initiative to Luwero District, marking the second significant activation of this year’s employee volunteerism campaign. Following its launch in Kampala, the campaign is now deepening its grassroots impact with a focus on digital transformation in agriculture and healthcare.
The “Connecting at the Roots – Connecting Communities through Digital Tools” campaign, running from June 1 to June 21, aims to bridge the digital divide by bringing connectivity and digital literacy to underserved communities through education, agribusiness development and improved health support.
In Luwero, MTN Mobile Money Uganda Ltd., alongside partners including MTN Uganda, Bayobab, Maendeleo Foundation, the Nnabagereka Development Foundation, AYO Uganda, Bega Kwa Bega and Burn Radio, engaged in community-based activities. These included renovating infrastructure at St. Mary’s Health Centre in Kasaala and unveiling a digital agribusiness initiative at St. Andrew Kaggwa Secondary School.
Richard Yego, managing director of MTN Mobile Money Uganda Ltd., a subsidiary of MTN Uganda, emphasized the campaign’s purpose during the event.
“Today is more than a handover. It is a celebration of what we can achieve when we combine purpose with partnership, and tradition with technology,” Yego said. “Across this district, like much of rural Uganda, we see youth leaving their communities to look for jobs in urban centers or even abroad. Yet, the land beneath their feet holds untapped promise. The key is to transform how we look at farming — not as subsistence, but as agribusiness. Not as tradition alone, but as an enterprise powered by innovation, data, and digital connectivity.”
At St. Andrew Kaggwa Secondary School, which has more than 1,180 learners, MTN donated eight internet-connected computers to support digital learning and promote modern agricultural practices such as climate-smart farming, agri-fintech solutions, mobile market access and precision agriculture. The school’s four-acre model farm also received new fruit trees and technical support from MTN staff and partner volunteers, who will continue to offer agricultural extension services.
“This contribution will go a long way in transforming the mindset of our learners,” said Mary Gorret Nabacwa, the school’s head teacher. “The computers will open up a world of knowledge, and the improvements on the farm will make agriculture more appealing as a career. MTN has not only given us tools — they’ve planted seeds of change.”
In a parallel effort, MTN renovated key structures at St. Mary’s Health Centre, Kasaala, and donated smart medical equipment, including computers and a smart infant monitor. These are expected to enhance maternal and neonatal healthcare and improve overall service delivery.
Samuel Mulwana, chairperson of the health center, expressed appreciation. “The support we’ve received from MTN will significantly strengthen our capacity to serve the community, especially mothers and newborns. The smart infant monitor is a timely and lifesaving addition.”
Yego stated the campaign aims to unlock a future where rural youth can thrive without leaving their communities.
“We know that technology is the game-changer. It can connect farmers to weather forecasts, real-time market prices, financial services, and global knowledge networks,” Yego said. “But first, we must ensure that rural youth have access, skills, and the belief that they can succeed right here; without needing to migrate to Kampala, Nairobi, or beyond.”
He encouraged students to embrace farming as a tech-enabled and profitable profession. “Farming today is not just about hoes and hands. It’s about drones, apps, soil sensors, mobile money, and online markets. It’s about combining your roots with digital tools to lead Uganda’s transformation. You have what it takes.”
He also thanked teachers and healthcare workers for their dedication and urged the local community to support youth-led agribusiness. “Agribusiness is not a dream for others. It is possible here, now. Let’s support our young people in embracing agriculture as a career of pride and profit.”
The Luwero campaign is part of a broader, multi-regional effort valued at more than UGX 500 million. Across Uganda, MTN is also collaborating with cultural institutions to address various socio-economic challenges. In Tooro Kingdom, the focus is on digital tourism and HIV/AIDS awareness; in Ker Alur, teenage pregnancies are being tackled through digital education; while in Busoga, vocational training is being strengthened through technology-based empowerment.
Now in its 18th year, “21 Days of Y’ello Care” remains MTN’s flagship staff volunteer initiative. It reflects the company’s broader Ambition 2025 strategy, which aims to drive digital and financial inclusion for sustainable development.