Major Ugandan brands partner to back Cranes ahead of AFCON

KAMPALA, Uganda — Three of Uganda’s leading companies—Nile Special, MultiChoice Uganda and MTN MoMo—have launched a joint campaign to generate nationwide support for the Uganda Cranes ahead of the Africa Cup of Nations tournament in Morocco.

The campaign, officially launched Monday at the Nile Breweries Head Offices in Luzira, is intended to mobilize fans for the Cranes’ eighth appearance at the continent’s biggest soccer event.

The initiative combines a limited-edition jersey and interactive fan activations from Nile Special, premium AFCON broadcasts and national watch parties from MultiChoice Uganda, and seamless digital payments powered by MTN MoMo.

Colin Asiimwe, head of marketing for MultiChoice Uganda, emphasized the cultural significance of the tournament. “AFCON is more than a tournament; it is a cultural moment that brings Ugandans together,” he said, noting that his organization would deliver the best possible viewing experience via SuperSport.

Nile Special unveiled the limited-edition Uganda Cranes Fans’ Jersey, which Brand Manager Eric Malinga called “a national statement.” Fans can win the jersey instantly by purchasing a Nile Special four-pack or bucket and participating in the “Penalty for Pride” challenge.

John Paul Okwi, manager of sponsorships and events for MTN, said the company’s role is to ensure a smooth fan experience. “With MTN MoMo powering payments at the watch parties, fans can focus on what matters, cheering for the Cranes,” he said.

The campaign will feature nationwide watch parties and interactive experiences that celebrate Uganda’s return to the major soccer stage. MultiChoice is also offering special decoder prices—25,000 UGX for DStv and 19,000 UGX for GOtv—to encourage home viewing.