Overview:

From boda boda riders to nyama choma vendors, crowds enthusiastically joined the campaign by purchasing and enjoying Simba Gin and Coffee Spirit.

Over the weekend, Premier Distilleries Limited (PDL) once again brought excitement, music, dance, and unforgettable moments to its loyal customers — this time lighting up Gulu’s Main Street under the ongoing Bikole Masavu promotion.

The town came alive as residents gathered for a lively celebration that saw lucky winners take home life-changing prizes, including a brand-new tuk-tuk, motorbike, smart television, and smartphone.

From boda boda riders to nyama choma vendors, crowds enthusiastically joined the campaign by purchasing and enjoying Simba Gin and Coffee Spirit.

The biggest cheers of the day went to Simon Lokodo, a driver who couldn’t contain his excitement after winning a brand-new tuk-tuk.

“I am very happy to have won this motorcycle. It will help me earn extra income by using it as a boda boda. I really thank Premier Distilleries for this prize and encourage everyone to participate in the promotion to win big,”
he said, beaming with joy. For Simon, the prize is not just a gift — it’s a livelihood booster.

The celebration also saw Emmanuel Odonpiny, a security guard in Gulu Town, ride away with a brand-new motorbike, while Oyume Abim Godfrey jubilantly received a smart TV. Each prize announcement was met with cheers, ululations, and thunderous applause from the thrilled crowd.

Oyume Abim Godfrey smiles for the camera after receiving a brand-new TV during the ongoing campaign giveaways.

Speaking at the handover ceremony, Parisha Mahesh, PDL’s representative in Gulu, reaffirmed the company’s commitment to both fun and empowerment.

“At Premier Distilleries, our customers are the heart of our business — that’s why we’ve stood strong for 25 years. The Bikole Masavu promotion is our way of showing appreciation while empowering individuals to improve their livelihoods. Today’s celebration in Gulu reflects how our brands not only bring people together for enjoyment but also change lives for the better,”
she noted.

The festivities reached their peak when Northern Uganda’s very own Eezzy took to the stage as the day’s guest performer. His electrifying set — featuring crowd favourites like Tumbiza Sound, Mega, and Zubeda — turned the event into a full-blown street party as locals, market vendors, and boda riders danced together in celebration.

 Eezzy entertains crowds that gathered at Layibi Market during the giveaway ceremony in Gulu.

With over 400,000 Ugandans already participating, more than 100,000 winners, and prizes worth over UGX 200 million awarded so far, the Bikole Masavu campaign continues to spread joy and rewards across the country. Running until November, the promotion gives even more customers a chance to win big.

Now rolling out nationwide, the Bikole Masavu promotion is a consumer reward campaign designed to recognize loyal customers and transform lives through tangible, life-improving prizes. In Gulu, that mission came to life as residents celebrated and shared in the joy of their neighbors’ victories.