Uganda’s tourism earnings soar as sector nears full recovery

Uganda’s tourism sector is bouncing back strongly, with both arrivals and earnings registering double-digit growth, new government data shows.

Between January and June 2025, the country welcomed 765,307 visitors, up 12 percent from 678,811 in the same period last year. Earnings rose even faster—jumping 24 percent from Shs2.16 trillion in 2024 to Shs2.68 trillion this year—bringing the industry closer to surpassing pre-COVID-19 levels.

State Minister for Tourism Martin Mugarra, speaking at the launch of World Tourism Day 2025 activities on Tuesday, said the rebound demonstrates resilience and new momentum. “By the end of this year, we expect to surpass pre-COVID levels, bringing back over $1.5 billion into our economy,” he said.

Tourism is one of Uganda’s biggest employers, supporting over 800,000 jobs directly and 1.5 million indirectly. Mugarra noted that growth means more opportunities for Ugandans across hotels, guiding, transport, crafts, entertainment, and farming.

The Minister credited investments in infrastructure, roads, airports, and security, alongside a budget rise from Shs297 billion in 2024 to Shs330 billion this year, as catalysts for growth. But he acknowledged more funding is needed to unlock the sector’s full potential.

This year, Uganda will mark World Tourism Day on September 27 in Arua, under the global theme “Tourism and Sustainable Transformations.” Activities will run throughout September, with cultural showcases, conservation drives, and awareness campaigns.

One highlight is free entry to five national parks—Murchison Falls, Queen Elizabeth, Kidepo Valley, Lake Mburo, and Ajai Wildlife Reserve—from September 25–27. Uganda Wildlife Authority boss James Musinguzi said visitors will also enjoy complimentary game drives, guiding, and photography.

Uganda Tourism Association CEO Yogi Biriggwa said the industry has recovered to 83 percent of pre-pandemic levels, but more investment in marketing, infrastructure, and sustainability is key. “Our ambition is tenfold growth by 2040. That requires stronger promotion and practices that benefit communities,” she said.

The Uganda Tourism Board added that Arua celebrations will feature a Rhino Naming Ceremony, exhibitions, and community activities. UTB’s Francis Nyende said each rhino named is “a symbol of conservation and a commitment to protect biodiversity for generations.”

Tourism leaders remain optimistic that 2025 will close with record-breaking arrivals and earnings. “Tourism unites communities, creates jobs, and transforms lives,” Mugarra said. “Let us celebrate growth and travel Uganda together.”