Overview:
MultiChoice Uganda has launched "Ka Weekie," offering 7-day subscription packages for DStv and GOtv in Uganda. These new options provide a shorter-term alternative to monthly plans.
KAMPALA, Uganda — MultiChoice Uganda on Thursday announced the launch of 7-day subscription packages for its DStv and GOtv services under a campaign dubbed “Ka Weekie.” The initiative aims to provide more affordable and flexible payment options for customers seeking entertainment without a full monthly commitment.
Colin Asiimwe, MultiChoice Uganda’s head of marketing, said in a statement that the new packages reflect the company’s understanding of customer lifestyles and are a response to customer feedback. He expressed hope that the offerings would drive growth and enhance customer satisfaction by allowing viewers to watch content when they choose.
The 7-day DStv packages include:
- DStv Compact: UGX 37,000
- DStv Family: UGX 22,000
- DStv Access: UGX 14,000
- DStv Lumba: UGX 5,000
GOtv Uganda’s 7-day packages start at UGX 5,000 for GOtv Lite, with the following options also available:
- GOtv Supa Plus: UGX 37,000
- GOtv Supa: UGX 22,000
- GOtv Max: UGX 17,000
- GOtv Plus: UGX 11,000
- GOtv Value: UGX 7,000
- GOtv Lite: UGX 5,000
Asiimwe added that the “Ka Weekie” campaign caters to various customer needs, such as school holidays, travel, and the income cycles of weekly and daily earners, emphasizing the flexibility and customer-centric nature of the solution.
Rinaldi Jamugisa, MultiChoice Uganda’s PR and communications manager, highlighted the company’s focus on providing flexibility and value, stating that the short-term subscription options ensure entertainment remains accessible and budget-friendly for DStv subscribers.