Nile Breweries relaunches Chairman’s ESB in Uganda, eyes market share growth

KAMPALA, UGANDA – Nile Breweries Limited (NBL) has relaunched Chairman’s Extra Strong Beer (ESB) in the Ugandan market, in a bid to boost its market share and capitalize on the growing demand for premium beverages.

The reintroduction of Chairman’s ESB, which boasts a 7% alcohol by volume (ABV), is expected to increase NBL’s revenue and help the company maintain its competitiveness in the Ugandan beer market.

“We are excited to bring back Chairman’s ESB, which has been a favorite among Ugandan beer enthusiasts,” said Adu Rando, Managing Director of Nile Breweries.

“Our decision to relaunch this iconic brand is a testament to our commitment to meeting the evolving tastes and preferences of our customers and driving business growth.

“The relaunch of Chairman’s ESB is also expected to create new opportunities for local businesses, farmers, and suppliers, who will be involved in the production and distribution of the beer.According to industry analysts, the Ugandan beer market is expected to grow by 5% annually over the next three years, driven by increasing demand for premium beverages.

NBL’s decision to relaunch Chairman’s ESB is seen as a strategic move to tap into this growth.

“Chairman’s ESB is a key brand in our portfolio, and we are confident that its relaunch will help us drive market share growth and increase our revenue,” said Eric Malinga, Brand Manager for Chairman’s ESB.

Chairman’s ESB is now available in outlets across Kampala and other major towns in Uganda.