MTN Group appoints M&C Saatchi Abel as its new advertising partner

MTN Group has hired M&C Saatchi Abel and Group of Companies as its new marketing and advertising partner across all MTN Group operating companies effective 1 January 2025.

In a statement issued on Tuesday, 23 April 2024, MTN said this partnership underscores their ongoing commitment to pioneering innovative and impactful marketing strategies across their diverse markets.

MTN sys M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

“Their proficiency in digital transformation and customer engagement strategies perfectly aligns with MTN Group’s forward-looking vision,” MTN said.

“We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies,” remarked Bernice Samuels, MTN Group Marketing Executive. “Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand. We believe this partnership will not only redefine our brand presence but also enrich the experiences of our customers globally.”

Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, shared their excitement about the alliance, saying, “It’s a great honour to partner with MTN Group, a distinguished leader in the telecommunications arena. We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN’s growth ambitions and boost customer satisfaction. We are eager to achieve remarkable milestones together in the industry.“

This means MTN Group has ended its partnership with TBWA Group – part of the OMNICOM network. “Their dedication and performance have been instrumental in shaping the MTN brand, and we wish them continued success in their future endeavours,” MTN said.

M&C Saatchi Group is an international communications company, formed in May 1995 as an advertising agency. With more than 2,400 staff, the group has its headquarters in London, and offices in several other countries.

M&C Saatchi Group is listed on the AIM Board of the London Stock Exchange.