Overview:
NBL says this is to enable consumers continue to enjoy their favourite beers as they cope with the economic hardships.
Nile Breweries Limited (NBL) has said that it will maintain the prices of its beer despite the negative economic pressures faced by businesses across the board.
NBL said this is to enable consumers continue to enjoy their favourite beers as they cope with the economic hardships.
“We understand that prices of most commodities, including the raw materials we use to make beer, have increased across the country. However, we also understand that Ugandans are still trying to recover from the upheaval that was brought about by the Covid-19 lockdown,” said Onapito Ekomoloit, Nile Breweries legal and corporate affairs director, told journalists on Wednesday in Kampala.
Nile Breweries Limited is the producer of Nile Special, Club Pilsener, Eagle Lager, Eagle Extra, Eagle Dark, Nile Gold, Castle Milk Stout, Redd’s, Redd’s Vodka Lemon, Castle Lite, Chibuku and Club Twist – a 2% ABV flavored beer.
Onapito, however, clarified that the NBL decision is not a guarantee that change in pricing will never happen, but that it is a fair move to ensure their consumers can continue to enjoy their products as they work to get back on their feet.
“In the immediate future our mission is to offer the best products to our consumers. We have been with them for years, we understand issues that affect them, and we want to move at their pace as they go through these hardships,”
Onapito Ekomoloit, Nile Breweries legal and corporate affairs director
“In the immediate future our mission is to offer the best products to our consumers. We have been with them for years, we understand issues that affect them, and we want to move at their pace as they go through these hardships,” he said.
The recommended retail prices have been circulated on the company’s official social media sites and points of sale to raise awareness and drive price compliance along its value chain.
The company’s Trade Marketing Manager, Molly Horn urged their sellers to respect the recommended retail prices.
“If you find anyone selling our beers at a higher than recommended prices or claiming that we have increased our prices, please inform us and we shall follow up,” Horn said.
JP Ssemakula, NBL Connections Manager, said the quality of the beer will remain the same.
“The quality will remain the same. We aim at pushing volumes, so our offers will increase. Our activity is going to remain the same, just so we can drive up those volumes and make that money back. So nothing is going to be compromised,” he said.