Colin Asiimwe

Multichoice’s Head of Marketing Colin Asiimwe has resigned and is expected to take over the same position at Wave Mobile Money Uganda, a digital mobile money platform that started its operations in Uganda in 2021. understands that Asiimwe handed over office on Friday, March 4, 2022.

Asiimwe is tasked with ensuring that Wave pulls market share away from traditional mobile money giants MTN Uganda and Airtel Money.

Asiimwe will be in charge of “market transformation, above the line marketing, digital communications, corporate affairs and below the Line marketing,” among others.

Mr Asiimwe has vast experience in marketing, having previously worked at Creative at VMLY&R, an integrated marketing agency in Kenya where he was the Head of Strategy and Planning.

He also worked at Metropolitan Republic, first as Head of Strategy and then later as Head of Strategy.

While at Multichoice, he also worked with Uganda Communications Commission on its Content Development Support Programme (CDSP).

Wave Mobile Money provides an app-based financial solution to save, transfer, and borrow money. Customers visit physical agent posts to make deposits and withdrawals without a fee, or use a smartphone app with a flat 1% cut of the money being sent.

Wave a new market entrant started from Senegal in West Africa, and is now in Cote D’Ivoire and Uganda.