UGAFODE and Jumia officials during the signing of the partnership.

UGAFODE Microfinance has partnered with Uganda’s leading e-commerce platform, Jumia, to support Small and Medium Enterprises (SMEs) access a wider market base across the country.

The partnership will also support the Buy-Uganda-Build-Uganda government initiative.

“At UGAFODE, we focus on smallholder farmers who represent over 50% of our portfolio. As an institution, we want to embrace digital technology and innovations, and our partnership with Jumia addresses just that.

This partnership will enable our customers to be able to sell their products online and also increase their brand visibility,” said Shafi Nambobi, Chief Executive Officer of UGAFODE Microfinance Ltd.

Jumia, in partnership with thousands of sellers and brands on its platform, offers consumers a wide assortment of products ranging from groceries, electronics, fashion, and computing through its mobile app. Consumers can pay via cash on delivery, visa payments, and mobile money on Jumia Pay.

“We are glad to work with UGAFODE and to benefit from their extensive experience in working with SMEs across the country,” said Paul Tesar, Chief Commercial Officer, Jumia Uganda.

“We are happy to open up the Jumia platform to many vendors and support their digital transition. As an ecosystem, we need to do more to empower businesses in their shift to digital commerce,” Tesar added, saying that entrepreneurs with shops can use Jumia to enhance their businesses.

Jumia will provide working capital loans to sellers on Jumia during the second phase, to facilitate stock availability, while providing training to the new sellers and support them with visibility on the e-commerce platform.