Overview:
Uganda's tourism industry is bouncing back, with a 30% jump in revenue and arrivals exceeding 1.8 million.
Uganda’s tourism sector is showing a strong recovery, with annual earnings climbing to UGX 7.1 trillion, according to a recent government report. The figures, which come from the Ministry of Tourism, Wildlife and Antiquities, show a significant increase in both foreign and domestic visitors.
Basil Ajay, the ministry’s director of tourism, announced the findings at a report launch in Kampala. He stated the sector is rebounding after the shadows cast by the Covid-19 pandemic.
“Tourism is proving to be Uganda’s ATM,” Mr. Ajay said. “Every visitor… makes a withdrawal of experiences — our wildlife, culture, landscapes — but in return, they deposit revenue that sustains livelihoods and drives national growth.”
The report reveals foreign arrivals surpassed 1.8 million in 2024-25, a substantial jump from 1.2 million in 2022-23. Mr. Ajay attributed the recovery to “deliberate policies, aggressive marketing and the resilience of our tourism stakeholders.”
Economic Impact
Tourism receipts from the last financial year saw a 30% increase from the previous year. Government projections estimate earnings will exceed UGX 11.2 trillion annually by 2030, with a target of 3 million arrivals.
Prime Minister Robinah Nabbanja, who officiated the event, affirmed the government’s commitment to the sector. “Tourism is one of our leading foreign exchange earners,” she said. “We are positioning it as one of the most reliable drivers of our economy.”
Tourism Minister Tom Butime highlighted the rise of domestic tourism, which has seen a 45% increase in trips over the past year. “Our own people are discovering that Uganda is indeed the Pearl of Africa,” he said.
Juliana Kaggwa, the new CEO of the Uganda Tourism Board, stated the goal is to market Uganda as a comprehensive destination offering varied experiences, from “adrenaline sports on the Nile to cultural festivals.”
However, Uganda still lags behind regional peers. Kenya attracted over 3.5 million visitors last year, and Tanzania drew 2.7 million, compared to Uganda’s 1.8 million.