MultiChoice to discontinue Showmax service

MultiChoice has announced plans to discontinue its streaming platform Showmax, citing the need to strengthen its broader digital strategy and remain competitive in the rapidly evolving streaming industry.

In a communication sent to subscribers on 5 March 2026, the company said the decision was reached after a comprehensive review by the Showmax Board.

According to the notice, the move is intended to refocus the company’s digital offerings and ensure long-term sustainability in an increasingly competitive global streaming market.

“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment,” they said.

Despite the announcement, MultiChoice assured customers that the service will continue to operate normally for now, and subscribers will still be able to access content on the platform without interruption.

The company said no immediate action is required from customers while preparations for the eventual transition are underway.

MultiChoice added that further details, including timelines and the next steps for subscribers, will be communicated well in advance to ensure a smooth transition.

The company emphasised that streaming remains a key part of its long-term strategy, noting that it will continue investing in premium content, technology innovation, and strategic partnerships to improve the entertainment experience for its customers.

Showmax has been one of Africa’s major streaming platforms, offering a range of local and international movies, series, and sports content to audiences across the continent.

MultiChoice says it remains committed to expanding its digital entertainment offerings despite the planned discontinuation of the Showmax service.