Overview:
During his tenure, Sen drove significant growth, doubling MTN Uganda's customer base in six years through innovative campaigns and strategies. His departure takes effect on October 11, 2024, and he will assume his new role on October 14, 2024, where he will lead digital transformation efforts.
KAMPALA, UGANDA – MTN Uganda’s Chief Marketing Officer, Somdev Sen, is set to exit the company after a seven-year tenure, effective October 11, 2024. Sen has been appointed as the Chief Digital and Commercial Officer at MTN Rwanda, starting October 14, 2024.
During his time at MTN Uganda, Sen drove significant growth through innovative customer engagement initiatives, data-driven strategies, and successful marketing campaigns. Under his leadership, MTN Uganda doubled its customer base in just six years.
“Somsdev’s contributions have been instrumental in our growth, inspiring our team with his passion and dedication,” said Sylvia Mulinge, MTN Uganda CEO. “We’re proud of his accomplishments and wish him success in his next chapter.”
Sen held three leadership roles at MTN Uganda: General Manager Customer Value Management, General Manager Business Intelligence, and Chief Marketing Officer. He led iconic campaigns like “Uganda is Home,” “MTN Senkyu,” and “MoMo Nyabo.”
“I’m honored to have served MTN Uganda and worked with an amazing team and the wonderful people of Uganda,” Sen said. “I’m confident that MTN Uganda will continue to thrive and remain unstoppable.”
In his new role at MTN Rwanda, Sen will oversee the development and implementation of digital strategies to drive business growth.
MTN Uganda will announce Sen’s replacement in due course.