Overview:
Presenting the report, the committee’s deputy chairperson, Hon. Catherine Lamwaka, said that whilst the Uganda Tourism Board requires Shs4 billion to promote the country’s image, it has not been prioritised in the 2024/2025 financial year budget.
Uganda’s tourism sector is one of the significant sectors with the potential to generate more revenue if adequately funded and marketed, lawmakers have re-echoed.
The Members of Parliament (MPs) were responding to the Ministerial Policy Statement of the Committee on Tourism, Trade and Industry that was adopted during plenary on Thursday, 11 April 2024.
Presenting the report, the committee’s deputy chairperson, Hon. Catherine Lamwaka, said that whilst the Uganda Tourism Board requires Shs4 billion to promote the country’s image, it has not been prioritised in the 2024/2025 financial year budget.
“The committee observed that the National Development Plan III targeted to cumulatively attract 281,760 international tourist arrivals from U.S, Europe and China but only 67,252 arrivals were registered by the end of the first half of Financial Year 2023/24,” read the report in part.
Lamwaka said that the committee was informed that U.S, Europe and China were key target sources for leisure tourists as they stay longer than business tourists.
The committee recommends that government should provide Shs4 billion to the Uganda Tourism Board to engage international and national media houses in production of positive media stories for improved destination image.
Hon. David Kabanda, (NRM, Kasambya County) urged government to provide the required funds to ensure that the country’s tourism sector is boosted.
“All developing countries prioritise tourism. Go to Rwanda where they have only 26 gorillas and compare Uganda with Rwanda, Uganda has more than 30 but compare the money Uganda puts into tourism,” he said.
He added: “I implore government to put more money in tourism because if we do not widen our tax base, we shall continue squeezing traders and those who cannot pay taxes.”
Sheema Municipality MP, Hon. Dickson Kateshumbwa (NRM, Sheema Municipality) challenged the tourism ministry to develop a comprehensive strategy to place Uganda’s tourism activities at a vantage point.
“We need to be serious with tourism because tourism can contribute more than 20 percent to our Gross Domestic Product,” said Kateshumbwa.
He also cautioned Ministries, Departments and Agencies against communicating negatively about the country, saying that this defeats the intention of marketing the country.